Paying tribute to the mysterious, rebellious, and taboo energy of 1920s speakeasies, Prohibition is the Rosewood Hotel Georgia’s luxury bar establishment featuring bespoke cocktails in an intriguing atmosphere.
The Notice Group collaborated with award-winning designer, Nancy Wu, on brand identity and collateral, and Adam Blasberg for campaign photography. The result was a sophisticated identity that blends iconic vintage and modern themes. A comprehensive suite of design materials included print and digital ads, event invites, pewter lapel pins, copper mugs, foil-stamped business cards, custom envelopes, patterned hand towels, lobby posters, turndown cards, leather menu covers and cocktail bitters packaging. A strategically veiled website was also developed to entice patrons to indulge in moments of mystery and leisure.